Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Great ads take time.

December 30, 2006, 11:41 PM

At last, new site for Lowe Worldwide !

The good news is that the typefaces have changed, which should mean LoweCopper is gone for good! (hope I’m not glad too soon). It was way too old, bad looking, a nightmare on small prints, and so on. Not to mention that every two-dime SRL in Romania uses Copper.

Talking about change, I’ve also found this web 2.0 treatment of the Lowe logo (Lowe Estonia). And surely I have to mention my favourites, Lowe Bull (South Africa). Four words: “Great ads take time”.

True, true…

These guys have bull balls indeed :D



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