Last year I came to Bucharest (largest in Romania) because I wanted more than any other large Romanian cities could offer for my career. The first thing I remember seeing on my first day was the new iMac on my desk. After admiring it’s design, it’s compactness, it’s coolness, it’s look-at-me-I’ve-got-no-towercase, I started mumbling and cursing, since I had never used a Mac before. It took me a week or so to get used to it, but more than one year after that, even though I’ve learnt to love many of its features, I’m still not convinced Apple is “the way”, contrary to what most of my fellow creatives think.
Funny thing is, while reading this article from Design Observer, I’ve started thinking that Apple is becoming more and more like the Big Brother they pretended to defeat in their 1984-ad. Or like some sort of a Microsoft 2.0 (everything nowadays has to be web 2.0, right ?), one greedy corporation trying to take over the world market, this time in the name of great design and user friendliness.
I’m all for great design, but sometimes only one type of “great design” might be bad design. “Or to put it another way, if you round too many corners, you lose your edge.” (Design Observer)
or maybe “one Apple to rule them all” ?