Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Yet again about Apple’s (secret) design…

May 15, 2007, 3:53 PM

Ideas appear with pencil and eraser.

Last week I wasn’t very laudative about Apple design, and dare I say for some good reasons. But I do like Apple, even if I keep my reserves about some of their features. Great design is still great, even if it’s not perfect.

Technology Review writes about The Secret of Apple Design. Fascinating article, concerning the real process of designing an “apple”, whether it’s a mobile phone, a mp3 player or a large graphic station. The greatest thing is the reason why anything should have great design:

“..when you’re in a bad mood, when you’re tense, you tend to be less creative–and less patient with the tools you’re using. “Someone in a positive mood,” Norman says, “faced with something that doesn’t work, might say, ‘Oh, I’ll get around it.’ But someone in a negative mood will get frustrated and have a ‘Damn it’ moment.” That’s where design comes in. “Studies tie attractive design to positive attitude,” he says.”

How true. By the way, great poster for FaberCastell :)

(via) Thanks Kit for the link. Image taken from Ads of the World.

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