Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Once in a life time (or how advertising works)

June 14, 2007, 5:24 PM

Lest I be dying of thirst will I ever buy another drink from a vending machine.

Why ? Simple (not) . A few days ago I saw a print in a small magazine showing a new product called Limo, a sort of lemonade. The ad was nice, the bottle looked ok, resembling Philipe Starck‘s sleek lemon press called “Juicy Salif“, so I decided to try it. Well, first mistake. It tastes like crap. Lemon crap to be precise. When I complained of this to a friend I was told Schweppes bitter lemon is a lot better. Today, after walking for an hour in the sun, I thought I should try a Schweppes. Since I was waiting for the tube, I only saw Schweppes in Coca Cola’s vending machines. Tried a few which either were out of power or out of Schweppes, lost a tube, but in the end I managed to find one machine that took my money after pressing the right button. After 2 minutes of waiting, reviewing in my mind all possible kicks that could make the machine give back my money, PLOP! comes out a bottle: Cappy Grapefruit.

The horror… I hate grapefruit juice. This is how I convinced myself that buying for a vending machine is pretty much like russian roulette: you never know what you’re gonna get :P I will try Schweppes though, at least once :)

Gotta love Starck’s design nevertheless :)




i kinda liked the bottle and the “substance” in it. the juicy salif design is what I don’t like very much. it looks creepy.

Well, what can I say except de gustibus.. :) I said I liked the bottle, that’s why I bought in the first place. The label and the product itself, however, are a completely different story, IMO.

I’m not into excesively organic design, like Karim Rashid’s (but I can’t deny that he’s good just because I don’t like his works either). For me great design would be Bauhaus with a little hint of organic :P

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