It’s all clear to me now why Zaha Hadid and Paula Scher are so good and original at what they do. It’s simply because they are neither architect (Zaha) nor graphic designer (Paula). They’re artists that happen to express their creativity through architecture and design. They don’t follow rules like we do, they simply create. It’s then up to people like us (designers that are often limited by our own education and profession) to develop and eventually realize the artists’ dream/idea.
Here are two interesting article/interview about Zaha’s lack of rigorously sketched notebooks (ID Fuel) and Paula’s failure of adapting to computers, but still drawing type by brush (interview by Hillman Curtis).
In spite of them beeing more artistical in their approach, here are two examples of great architecture/design. Paula’s Jazz logo:
Zaha’s Centre for Islamic Art and Culture:
and last but not least, take a look at this great typo-packaging by Paula: