Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Steep rides

December 29, 2007, 2:15 PM

Just got back from skiing and this trailer blew me away. Steep (movie) seems to show what extreme freeride skiing is all about. And no, no hip-cool-look-at-my-new-hairstyle snowboarders :P (snowboarding is a fashion these days, not a sport for the brave – it’ll cool down in time and remain among the true fans, just like surfing and other “cool” sports did).

Watch in awe:

Trailer also on Apple page.

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