Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO



You’re welcome (but only if you write in english :P).

That was written in Spanish actually, I think :P

Ok then, say thank you in as many languages as you know, either is welcome :P

I want to thank you for your wonderful article on my father, Al Cooper. There were acturally 3 in the series with a fourth book almost completed at the time of dad’s death. Unfortunately, the last book was never completed and the pages disappeared over the years.

Copies of the World of Logotypes can be found in the Archives Library in Ottawa, Canada. As well, my father’s early comic books (aka The Canadian Black and Whites) created during the WW2 are also housed in the archives.

Sincerely yours,
Karen S. Cooper

Wonderful things happen.

Thank you Karen (I guess Mrs. Cooper would be in order, but I’ll dare be less formal, just like the internet is :) ), I am very glad you liked my modest and short “review” of your father’s book :) Messages like yours are the ones that make blogging such a wonderful experience.

I regret books like your father’s aren’t reprinted these days, young designers are so mislead by follow-the-trend books (Los Logos, Logolounge are the first that come to mind). Only Michael Evamy managed to do a superb job with his recent LOGO book.

Thank you again for the nice thoughts and for the small insight into your father’s work.

Best wishes,


I agree, Kit, great things do happen and internet is one of the greatest achievements. Can be used for good and bad alike, just like everything we’ve created :)


11 Karen Cooper
November 21, 2008, 4:55 AM

Hi Iancu,

Got your message and thank you for the link and your return comment. My mother, Mrs. Gert Cooper, sends her regards and also thanks you.

Best regards,

Karen Cooper-Brown (aka Mrs. Brown nee Cooper)

12 Farid Abdi
June 21, 2011, 7:42 PM

I have been searching for it for ever and you made it happen.
How could I get the PDF Version?
Feel free to contact me at any time, I really want to have this incredible source of inspiration at my house.
Thank ‘s

One Love


Hi Farid,
I’ve fixed the link, you can try downloading the PDF with the logo book again. There is another post on my blog with a similar book, you might like it too.

Thanks for visiting.



Multsumesc :)

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