Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

IKEA – guts and glory

March 28, 2008, 2:33 PM

Beautiful work for IKEA by Karmarama. Be sure to check the tv ads (and the rest of their excellent portfolio). Freakin’ hilarious. It would be a pleasure to see this kind of advertising in Romania. Bold, fun, effective, no BIG prices and useless information about the product. And no big logo.

ikea-big.jpg

(via PPA Marketing)

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Comments:

the karmacrew is amazing, not in ping pong of course

Yep, they are. Maybe even in ping pong too :))
Did you see Captain Picard in the other ads? :D

yap!
and about the ping pong, i thinck thats a very good way of self promoting
we tried that to in the vitrina movie

The communication idea is great, but so in line with British values…

Have your say: English please