Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Markwald&Neusitzer—one of the reasons I became an identity designer

July 4, 2008, 1:56 PM

Markwald&Neusitzer are a design office based in Frankfurt, Germany. And one of the first reasons I eventually became an identity designer. Their Stadt Wuppertal identity—their hometown, I guess—made me choose a similar topic for my diploma project and hope of working one day on such complex and challenging projects.

I remember that I was enchanted by the clearness of their design, of their layouts. Little did I know at that time of Muller-Brockmann, whose influence is so obvious now :) Take a look, it’s surely worth it:

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And the culprits, at their diploma exhibition:
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(via September Industry & AisleOne)

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