Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Conversations with Paul Rand

September 2, 2008, 11:14 AM

Always inspiring. Still hard to understand. But, God’s permit, we’ll have a lifetime ahead of re-reading and re-watching until we’ll come to understand Mr. Rand. Dying trying is not that bad either. After all, there’s more than just one way to reach Rome, right?

Description from YouTube: A short film by Preston McLanahan interviewing Paul Rand, the great American Modernist designer. Filmed in 1996, shortly before his death he talks about his process, art, aesthetics, and design in general. A very inspirational video and soon to be released on DVD.

Here is the link, embedding has been disabled, unfortunately:
http://youtu.be/7ZzVyL_OpSI

(via Swiss Legacy)

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Comments:

“Art is a byproduct, not a goal.” Christ, that was so unexpected and smart it made me squirm.

I’m guessig 50 years of doing top creative works might make you say such smart things. Hopefully, we’ll get to that a little bit sooner. And even more hopefully, without sacrificing everything else in our lives :)

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[…] AICI, via dl Iancul, un superb interviu luat lui Paul Rand cu putin inainte de trecerea sa dincolo. Nascut Peretz Rosenbaum, Paul Rand nu e doar unul dintre cei mai mari designeri americani, ci si un formator de opinie de prima mana, ca profesor la Yale. […]

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