Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Paprika — design from Canada

December 17, 2008, 6:46 PM

Outstanding work from Paprika, based in Montreal, Canada. The prints will make you drool, for sure. Emboss, foils, laser, diecuts, you name it. I also admire their identities, minimalistic, simple, most of them based on type and images — one doesn’t need a complicated logo when a good, clear&functional visual identity is present. Another thing to admire is their ability to create both rational, strong design and emotional, delicate design (check out their beautiful packaging).

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(via Dieline)

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