Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Büro für Gestaltung — finest german rigour

January 9, 2009, 6:06 PM

Büro für Gestaltung means literally ‘office for design’. Quite a simple and odd name, considering that their expertise ranges from graphic design to environmental design, product design and even bits of architecture. But in the end, design is a very generous word, so it can easily encompass all work made for the benefit of men.

Few design companies have such thorough websites presenting their work. One interesting thing is that most of the team are women, a not-so-often thing in the design world, especially considering the very rational approach the company has. Not to mention their youth, another thing to admire, since they’ve been involved in so many big projects, both for big companies and state/local officials. It’s a great thing to be able to see how their design solutions were developed as a whole.

Take your time, watch and learn—steal if you can ;)

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