Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Amsterdam Fatastic Film Festival

January 12, 2009, 7:40 PM

Talking about Amsterdam designers, here’s another nice logo, yet again for another film festival—AFFF. The typeface is Amplitude, set in black, designed by the prolific Christian Schwartz.


Too bad I can’t find out who made the logo.




sometimes I ask myself how many romanian clients would agree to choose such a logo? no fancy gradients and crap.

Well, it takes guts and some 50 years of swiss style present at every corner of a street to feel comfortable with such a logo :) We still got a long way to go, but maybe we’ll ketchup somehow :P


Thanks for this. is great.
one little note: you have spell mistake in your title. it doesn’t sound fa N tastic but i had to say it as i saw it… sorry

Always a pleasure :) Thanks for showing me the typo ;)


Have your say: English please