Base Design developed this insanely beautiful type-based identity for Karen Karch, a NY jewelry store. I’d love to see how their store looks like, how the alternating type is further applied to POS, stationery, livery and so on.



(thanks go to Alin)
Base Design developed this insanely beautiful type-based identity for Karen Karch, a NY jewelry store. I’d love to see how their store looks like, how the alternating type is further applied to POS, stationery, livery and so on.



(thanks go to Alin)
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