Base Design developed this insanely beautiful type-based identity for Karen Karch, a NY jewelry store. I’d love to see how their store looks like, how the alternating type is further applied to POS, stationery, livery and so on.
(thanks go to Alin)
Food for thought“You will learn most things by looking,” he would say, “but reading gives understanding. Reading will make you free.”
Paul Rand, quoted by Jessica Helfand.
Paul Rand, quoted by Jessica Helfand.
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