This is probably the best piece of advice I could ever give to a fellow designer. And I’m very very sure Mr. Milton Glaser would agree, as you can read in this interview, with Chip Kidd.
I made an iPhone wallpaper out of it, to keep it in mind as much as possible—maybe, just maybe I’ll be able to actually take this advice myself. Feel free to use it. Let me know if you like it. Thanks :)
And yes, nothing beats Futura. Ever.
(small hint to IKEA :P)