Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO


October 16, 2009, 6:16 PM

This beautifully-set-typography poster knocked me out. If the film is half as good, it’s definitely worth watching (Big River Man on IMDB). Wonder who made it—movie posters are rarely this well-designed, they usually go for big, red Futura Ultra Bold or the ‘classic’ Trajan.


(via Graphic Exchange, thanks Cipri)





I did the poster for

glad you like it. I had about 2 hour from when i was handed the brief till i handed in the poster. The client then spent another 2 days changing the font of the number 2 in 2 bottles of wine. Felt it would be great to put a bit about who this man was on the poster to get interest other wise it’s just a bloke standing in his swimming gear and that’s not an audience puller.

All the best


Wow, you’re really something, for coming up with this beauty in such a short time :) It looks great, I’d hang it on my wall for sure. Indeed, writing a little about the story makes you curious, I certainly googled to find out more about the subject — great teaser.

Thanks for the inside info and for the visit.
Best regards.


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