Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Saul Bass On Making Money vs Quality Work

January 20, 2010, 1:19 PM

“It costs every designer money to make beautiful [things]…”
—Saul Bass

Wow. All those nights of madly trying to find the right shape, the right colour or the best proportions don’t seem so insanely wasted now. Beautiful things just take time. Sometimes you succeed in making them, sometimes you don’t. Many times you feel like quitting. But it’s all part of being a designer. We all have our ups and downs. The important thing is to keep searching, pushing yourself to do something better, more beautiful, wittier, to keep learning more and more.

Luckily, we have the great ones to remind us why we do this:

(via the silver lining)




“I want to make beautiful things. Even if nobody cares.”
I’m sure I’ve said this a million times already.

His statement is more an artist’s than a designer’s, as Saul Bass most probably is. However, I know I wouldn’t enjoy being an artist. I tend to feel more like Michael Bierut, who says that if there’s no problem, he invents it, as he cannot work well unless he has a clearly set scope :)

Thank you for dropping by. Cheers!


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