Arpi, I don’t know what to say about advertising in museums. We have graphic design museums already, but it’s more about timeless graphic design than daily, mundane bits. My guess is that there will be some works of advertising present in museums, but those will be the ones that border the artistic, that in some way or another go further than their initial goal, of selling a product/service.

how many renaissance name we know…and how many they were?

iancu i have a question:
u think that in museums u will find in 50 years, on their walls, advertising work made in our time?

Maybe what I said is a little bit rash — I’m not saying modern art is junk in its entirety, but I do think that there is a big difference between timeless artists, like Brancusi, Michelangelo, Durer, Rembrandt (and others like them) and some members of the pop art or other modern art that experimented just for the sake of experimenting. One good example that comes to mind right now is David Carson, who himself said that half of what he’s done is not great or even good. But without that he wouldn’t have been great in that other half.

My point is that many modern art museums are filled with great modern art but also with less-than-good (yes, crap, i dare say it) works, which are there more as historical meaning, rather than for their quality.

Talking about ‘gimmicks’, would you say that Seurat’s or Signac’s pointilism is just a play on the technique and not real art? :) Is for example Douanier Rousseau more of an artist than them, in spite of his naive style?