Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

On succes with three top creatives — or how designers & photographers can be a lot funnier than Seinfeld

March 15, 2010, 12:22 AM

If you ever thought that a bounch of old creatives couldn’t be even half funnier than Jerry Seinfeld, you’re dead wrong. Watch Michael Wolff, Erik Spiekermann and Oliviero Toscani ‘chit-chatting’ about success in one of the DBA‘s The Edge talks:

_

Knowing Mr. Toscani’s work and the fact that he’s such a flamboyant italian (say what you will, but the obviousness of their nationalities is very funny), it’s no wonder how easily he steals the show, giving headaches to Erik and Wolff :)) Every gesture is priceless, and the bit about the European union just made me burst into tears laughing :))

Here’s a favourite quote from Toscani: “Creative Director? Not even God directed creativity.” And while I’m at it, one wise word from Mr. Wolff: “Our species is both as brilliant and as thick as it’s possible to imagine.”

/via Sorin Bechira, i think :)

favicon

324

Comments:

Have your say: English please