Later note: even if it is filed in the ‘Book reviews’ category, this is not one in itself — it is more of an announcement of the book’s launching, as I was involved in it too.
Rarely have I been so proud to be a designer as I am now. Two days ago, Brandient launched “Brandient 101”, the first book dedicated to Romanian brand design (limited edition of 101, signed).
I’ve been part of more than a handful of projects presented in the book, all of them being great experiences, from which I’ve learned a lot — the more difficult, the bigger the challenge and, of course, the reward. Working at Brandient for the last 3 years has been the real school that formed me as a designer (a brand designer, to be more precise, or a communication designer, as Mr. Erik likes to say), learning from and with my colleagues on all occasions, stressful or not (I found out over the years that the bigger the pressure, the faster you learn & work — of course, too much pressure is never a good thing, but one can never underestimate a designer’s ‘magical’ ability of pulling the ship around on the right track while the client is already ringing at the door :P) .
The book is designed by Cristian -Kit- Paul, Brandient’s Creative Partner, one of the best Romanian designers and also a great photographer — definitely follow him on Kit·blog. He’s also a very skilled speaker, another example that being a great designer is not only about drawing well-thought logos & identities, but also about explaining them, about promoting design as a business tool and last but not least, about teaching and inspiring the others.
But enough with the raves, here it is:
and some sneek peeks inside:
The first spread presents Dedeman, the largest DIY retail chain in Romania (having surpassed Praktiker by € 3mil last year). Its rebranding has been awarded a Rebrand “Best of Awards” in 2009 and is one of Brandient’s largest and most challenging projects ever — coming up with solutions that would work on 18 different giant stores is really something, trust me. The last spread presents Verida, a non-banking financial institution specialized in mortgage credits, for which I’ve designed almost everything, including the logo. For the rest, you’ll have to get it and see for yourself — or browse Brandient’s website (major redesign and portfolio update should be our next step, time permits).
The book is available at Carturesti Verona in Bucharest for 99 lei (aprox € 25) and it’s also available online on the Carturesti online shop (unfortunately, there’s no english version of the website and I don’t know if they ship worldwide).
The official details:
Brandient is proud to announce the launching of “Brandient 101”, the first book dedicated to local brand design, bringing together 101 corporate or product graphic identities created by the company during its first eight years of existence:
Award winning corporate identities, category leading packaging capable of catching both the eye and the heart of the hurried shopper, brand strategy problems solved by design.
• 101 graphic identities created by Brandient between 2002 and 2010;
• Limited edition of 101, numbered and signed by Aneta Bogdan;
• Bilingual edition in English and Romanian;
• 224 pages, hardcover, full color;
• ISBN 978-973-0-07554-0.
Available starting 24 march, until the 101 are sold—only at Carturesti flagship bookstore in Verona St., Bucharest. If you want one, you’ll have to hurry up.
Please see the press release for more.
Finally, here’s the poster anouncing the book: