Minale Tattersfield is one of the top British design companies, founded back in 1964 by Marcello Minale and Brian Tattersfield. They are now a global company, with eight offices all around the world.
The Design: The World of Minale Tattersfield book presents their work and their ideas. Their first book, ‘Design a la Minale Tattersfield’, published in 1986, ‘explored its artist-designer origins in the creative ferment of the early 1960s and charted its spectacular tradition of invention up to the mid-80s’ — as Jeremy Myerson, the book’s author says (he is also the founder of the DesignWeek magazine). The new book takes up the story, covering more than 25 years, starting from the 60s and continuing with the transition period in the 90s, with the expansion of the company and the increasing globalisation of the design industry. Read on for more info and pictures.
The book is divided into six chapters, each with several relevant projects:
- Travel & Leisure
- Commercial & Industrial
- Publishing & Media
- Banking & Finance
- Food & Drink
- Shopping & Fashion
The introduction gives a nice history of the company, together with an ‘Influences’ section, talking about the founders’ and main partners backgrounds and preocupations. One very interesting chapter is the ’24 wrong ideas’ one, showing very good concepts that were rejected by clients or, as in one lucky case, were later used for another client.
It looks, of course, very British, as the book’s design makes use of the classic Gill Sans. Here are some of my favourite pages:
While all the projects are pleasure to browse through, the most interesting thing about the book is the multidude of interpretations of their brilliant logo. Here are six takes (on the hardcover), each illustrating one chapter:
You can read more about their logo on my related blog post:
The Scribble, probably the best designers’ logo ever.
Title: Design: The World of Minale Tattersfield
Author: Jeremy Myerson
Editor: Edward Booth- Clibborn
No. of pages: 256
Publisher: Booth-Clibborn Editions (April 1990)