Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Mind Over Matter: Alan Fletcher’s The Art of Looking Sideways at the Kemistry Gallery

September 4, 2011, 10:27 PM

A simplistic way to describe Alan Fletcher would be to say he is the British Paul Rand.  And one would not be very far from the truth, as their work shows so many similarities, from the witty use of images, words or collages to the memorable handwriting style they both had. And it should be no surprise, as Paul Rand was indeed one of Alan Fletcher’s teachers during his studies at the Yale University, between 1956-1959. Still, as Paul Rand is arguably the most influential American graphic designer, so is Alan Fletcher for the British graphic design.

Alan's beautiful 'Mind over matter' is painted outside the gallery (you can also buy it as poster).

“The Art of Looking Sideways” is probably his most fascinating work, a book collecting thoughts and visuals that had sparked his imagination for almost three decades. The new exhibition at the Kemistry Gallery offers the chance of peeking behind the curtains, exhibiting some of Alan’s original notes, drawings and other materials he did for the book. The pages constantly surprise by their fun, witty or deep analogies made between apparently unrelated elements, making you reconsider the relationships between thinking and looking, telling and showing. The exhibition proves once more that Alan Fletcher’s work is as refreshing and inspiring today as ever.

Small, but you'll be amazed at how much you can see — and learn (click on image for larger size).

Alan's shadow watches over (click on image for larger size).

You’ll most likely lose track of time, reading the diverse notes, cut-out articles, trying to decipher Alan’s drawings, smiling at his puns or learning of his heroes.

Hundreds of stories, all enchanting (click on image for larger size).

His beautiful and distinctive handwriting is ever-present:

This page definitely caught my eye, reminding me yet again about Paul Rand and his eye-bee-M poster:

A wonderful pencil sculpture can be seen on the desk, while Alan’s shadow watches over hundreds of page thumbnails in the large photo that dominates the exhibition:

Plenty more to see, of course. The only gripe I have with the exhibition is that all those pages would’ve looked much better on a dark background, but I guess painting the walls or covering them completely are not easy options for a small gallery. The exhibition is open till October 1, so, if you’re in London, don’t miss it. You can find more details on the Kemistry Gallery’s website. I’d recommend several visits, for better results. And if you don’t have the book yet, get it, there’s no excuse not to.

RELATED LINKS:
— watch Alan Fletcher himself, talking about ‘The Art of Looking Sideways’;
— listen to Colin Forbes (one of the partners with whom Alan founded the famous Pentagram) and read about the Alan Fletcher: Fifty years of work (and play) exhibition, held at the Design Museum in 2006;
— keep an eye on www.alanfletcherdesign.co.uk, hopefully it will be just as good as www.paul-rand.com when it launches.

favicon

361

Comments:

I’ve started recently to re-read it. I still find it funny and interesting.

It’s a never-ending source of inspiration.
Thanks for dropping by :)
Cheers!

favicon

Finally something new. Great post

Thanks Dragos, glad you liked it. More posts are on the way (mostly book reviews), though not as frequent as in the previous years, as Twitter seems a better medium for posting links and half-thoughts.

Cheers!
Iancu

favicon

[…] recently stumbled onto this site which is very […]

Have your say: English please