Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Isidro Ferrer

September 15, 2013, 1:02 PM

This post was initially published on TypeToken.

Isidro Ferrer is a Spanish graphic designer and illustrator, member of AGI since 2000. He graduated in drama and scenography, and worked as a stage actor before turning towards graphic design and illustration. His ‘plays’ with ordinary objects, different meanings, photography and typography have led to an awe-inspiring body of work that reminds of greats like Pierre Mendell, Armin Hofmann, Anthon Beeke or Polish poster designers. He’s been involved in a wide range of projects, from posters and identities for cultural institutions, illustration for adults and children, comics, TV cartoons, packaging, publishing to monumental and wayfinding. He has published more than 30 books, been involved in many exhibitions and won a lot of prestigious awards.

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You can admire more of his projects on his website, IsidroFerrer.com. Some more info on his AGI profile, an interview from AGI Open Barcelona in 2011 and another interview by IndexBooks.

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