Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Igarashi Alphabets

November 25, 2013, 12:53 PM

This post was initially published on TypeToken.

Takenobu Igarashi is one of the Japanese greats, his work ranging from graphic design, industrial to environmental and even sculpture. He’s been a member of AGI since 1981. His book, ‘Igarashi Alphabets: From Graphics to Sculptures’ showcases quite a few of his typographic projects and experiments in both 2D and 3D mediums. His interest in three-dimensional letters and typography has led to projects like ‘Aluminum Alphabet’ (1983), ”Ori (Folded) Alphabet’ (1985), his impressive ‘MoMA Calendar Series’ (1984-1993) for which he’s drawn over six thousand different numerals (isometric, done before computers), ‘Transformable Alphabet’ (1981), ‘Mirror Alphabet’ (1981), ‘Scultpure H’ (1981) and many others.

Igarashi-01

Igarashi-02

Igarashi-03

Igarashi-04

Igarashi-05

Igarashi-06

Igarashi-07

Igarashi-08

Igarashi-09

Igarashi-10

Igarashi-11

Igarashi-12

Igarashi-13

Igarashi-14

Igarashi-15

Igarashi-16

Igarashi-17

Igarashi’s philosophy is best summed up by his own words:
‘My approach to design and sculpture has always wavered between my wish to do something useful for society, and my desire to create something beautiful with my own hands. In my opinion there are three essential things in work: passion, challenge and discovery. Without that, work gets boring; with that, work is enjoyable. And artwork that is enjoyable also results in success.’

Have a look at the Igarashi Studio website for more projects.
You can also read his AGI profile.

Book details:
Publisher: ABC Edition Zurich (1987)
Language: English, German, French
ISBN-10: 3855041024
ISBN-13: 978-3855041022

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