Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Thoughts and wishes on the old and the new year

December 31, 2013, 5:07 PM

 

Have-a-happy-2014-iancul

It’s been a bit quiet on my blog for the past two years, mostly because I post on Twitter the interesting bits and pieces that I find. However, I’m hoping to get back on the blog in the new year, as I miss its ‘journal’ quality, and clearing my thoughts through writing. Twitter, even if very useful for many things, is much more ephemeral. I’ve already back-posted a few things, I’ll add more in the next days, especially photos and quick notes from some inspiring exhibitions.

This year has been a gut-wrenching ride, reaching the highest and lowest points in my life in the last four or five years.

One of the most challenging projects I’ve ever been involved in was launched in January, the rebranding of the ITV network (you can read Rudd Studio’s case study and blog post about it) — quite a maturing experience for me. After that, I took a break and did a self-promo package, two booklets, sent together with handwritten letters to people that I admire and want to work with. The black booklet showed my work and explained my background and beliefs, inspired by Mr Michael Wolff’s saying that ‘nobody hires portfolios, you hire human beings’. The red one showed my Picturing Thoughts personal project. The ‘set’ you can see below was sent to my former colleagues, Brandient, as thanks for our work and relationship over the years, both before and after my move to London.

Booklets-sent-Brandient

The booklets turned out to be the best idea and investment ever, leading to conversations, meetings and interviews with many top British designers, people that I’ve been looking up to for many years, including Mr Wolff himself. The list is too long to include here, I’m thankful to all of them, especially to those that I got to work with, as they are among the very kind ones that have helped me get so far as a designer, doing work that reaches pretty much all the continents on this planet – a thought humbling and amazing at the same time.

I was also lucky to be included in the After Hours exhibition, the Picturing Thoughts booklet was featured on It’s Nice That, I became a TypeToken contributor and one of my logos was included in the Animal logo book, published by Counter-Print.

It hasn’t been easy though, I went through more than a decent share of lows, doubts, mistakes, sacrifices, some big, some small. Some were for the better in the long run, some, I don’t know yet. All I can do is keep moving, strive more and hope that things will be even better next year.

Thank you, have a great, happy new year!
Iancu

Later edit: lest I forget, the arrangement of a word, calligraphy, handwriting etc to form an image is called a calligram.

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Comments:

Great post! Very inspiring for a young padawan like me, I really admire your work and the way you describe your graphic design journey. Happy new year!

Thanks Ciprian, glad to be of help, have a great year as well!

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Great post Iancu!

Thanks Alex, glad you liked it. Best wishes.

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