Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Advertising frustrations – seeing your rejected work done by others

September 29, 2007, 9:33 PM

It’s very frustrating when you make something that you know is good, something you believe in, and the client just throws it away. But it’s one of the downsides of our job and you learn in time to live with it (but never accept it completely).

But worse than that is seeing some of your rejected work having being done by somebody else. That really pisses you off.

Last year I was still working for Lowe&Partners, as an art director, and together with my copywriter, Alexandra, we were the ones assigned to Unilever’s Axe account (our creative directors were Avi and Diana, they are now self employed at Mercenar – check their site for some nice award-winning works). We did a lot of things for them, some great, some not-so-great, many adaptations, as the client usually preffered to adapt foreign Axe campaigns from other countries than approve something new and original, made specifically with the local target in mind. Plus the eternal “small budget” problems. Among many unconventional ideas that we presented, one looked exactly like this (larger image on Ads of the world):


We presented the same concept, with similar execution.
Life isn’t fair, I know.

From what I hear, another nice concept we made, still for Axe, which got postponed many times, will be made by another ad agency (wouldn’t really matter anyway, since I no longer work for Lowe). At least I hope they’ll make it right, I’d be glad to see it well executed.



Japanese design

August 14, 2007, 12:21 AM

Works from Shinmura Design (I’ve been a fan since I saw them in “Japanese Graphics Now!” from Taschen):

Wonderful typo about global warming:

another great poster for Muji, the series is called “Be a happy camper” (we romanians could surely use some every month posters on this subject):

and last, a beautiful identity guideline for Shiseido (cosmetics and other healthcare products):



The Mill – New Audi A5

June 18, 2007, 1:42 PM

A treat for the eyes and ears. The new ad for Audi made by The Mill (never cease to watch in awe their logo).

Audi A5

By the way, does anyone know how to save the quicktimes from BeamTV ? :D



The difference between…

June 14, 2007, 7:19 PM

Knew this in text for a while now, but now I’ve found an image that pictures it as well:The difference between...

(via The Serif)



Once in a life time (or how advertising works)

, 5:24 PM

Lest I be dying of thirst will I ever buy another drink from a vending machine.

Why ? Simple (not) . A few days ago I saw a print in a small magazine showing a new product called Limo, a sort of lemonade. The ad was nice, the bottle looked ok, resembling Philipe Starck‘s sleek lemon press called “Juicy Salif“, so I decided to try it. Well, first mistake. It tastes like crap. Lemon crap to be precise. When I complained of this to a friend I was told Schweppes bitter lemon is a lot better. Today, after walking for an hour in the sun, I thought I should try a Schweppes. Since I was waiting for the tube, I only saw Schweppes in Coca Cola’s vending machines. Tried a few which either were out of power or out of Schweppes, lost a tube, but in the end I managed to find one machine that took my money after pressing the right button. After 2 minutes of waiting, reviewing in my mind all possible kicks that could make the machine give back my money, PLOP! comes out a bottle: Cappy Grapefruit.

The horror… I hate grapefruit juice. This is how I convinced myself that buying for a vending machine is pretty much like russian roulette: you never know what you’re gonna get :P I will try Schweppes though, at least once :)

Gotta love Starck’s design nevertheless :)



no manfume here…

January 14, 2007, 7:11 PM

Old Spice respectGreat campaign, very on-brand stuff. I’ve been a fan of Old Spice comercials since I was little, they really gave you the feeling of old, classy “thing” (I was too young then to care about more expensive cologne). In my mind I’ve always connected the name Old Spice with the aftershave my grandpa used when I was a kid (it didn’t even matter what he used, to me it always had a specific charm).

These days I use Old Spice every day. Funny thing is I can’t seem to find it anywhere else but a contraband-looking subway shop :D

Now, my result, which I half-cheated, of course, just because the test wasn’t located for Romania >:)



Great ads take time.

December 30, 2006, 11:41 PM

At last, new site for Lowe Worldwide !

The good news is that the typefaces have changed, which should mean LoweCopper is gone for good! (hope I’m not glad too soon). It was way too old, bad looking, a nightmare on small prints, and so on. Not to mention that every two-dime SRL in Romania uses Copper.

Talking about change, I’ve also found this web 2.0 treatment of the Lowe logo (Lowe Estonia). And surely I have to mention my favourites, Lowe Bull (South Africa). Four words: “Great ads take time”.

True, true…

These guys have bull balls indeed :D