Please vote here against this shameful identity and please give the reasons, maybe they’ll understand that design is also a profession, not a hobby.

Grab your torches and pitchforks, romanian public administration has a new identity. Actually, I really hope it is still a proposal (they’re not very specific on the site), or even better, an April’s fool. First, “enjoy” the logo (isn’t it about time we left the so-called revolution behind?):

I won’t start complaining about fonts, symbols, colours, readability and so on. Even if professionals will spot the problems right away, sometimes it’s also a question of taste (even if there are unbreakable rules in design, after all). But seeing this will surely give you a clear idea of how knowledgeable the designer is (if he/she is a designer at all):

Since when is 50% black the same with C62 M53 Y53 K24? But wait, there’s more: why, oh why, do you have to put gradients over the symbol (on this biz card, some other stationery and the wep page layout)?

Here’s what different counties’ logos supposedly should look like (spot the “i”‘s, if you can):

Visit the site (romanian) if you want to see(endure) more.

I am optimistic by nature, even though many friends keep saying that we should just leave this damned – as it many times seems to be – country. This is actually quite a trend among romanian advertisers, wanting to leave the country for good, in search of the graphic-design-el-dorado or something alike. Wonder why they seldom do :P

But, seeing this kind of work so often, especially for big companies and institutions (if only they could just copy from other great designs, like the spanish government did), and, on the other side, hearing about great countries that worship design, like UK, Nederlands, Denmark, Norway and so on… Man, do I feel my feet burning.

(got the word via Kit)