One of the most (still) respected european advertising festivals gets a new section: design. Packaging Design, Brand Identity and also Environmental Design to be more precise.

Wonder if they’ll find a way to subscribe some ghosts for this section as well :)) Nothing’s impossible, right? Nevertheless, it’s still a good thing that design gets a little more attention and maybe it’ll become a little bit more popular (compared to the “coolness” of advertising – everybody wants to make comercials, few want to design brand guidelines). And *just* maybe design will become a bit better known in Romania as well. It’s frustrating to say you’re a designer and have to explain that no, you’re not a fashion designer but something more serious and useful.

(thanks the creative cheaters)