Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Brandient 101 Romanian Identities

March 22, 2010, 11:59 AM

Brandient — the leading branding and design company in Romania, one of the most awarded in Eastern Europe and the one I’ve had the pleasure to be part of for the last 3 years — celebrates a wonderful milestone: over 100 brands and identities, developed over the last eight years. To honour this event, an exhibition will be held at Carturesti Verona in Bucharest (sub_Carturesti coffee shop). The opening event will take place on 26 march, at 5.00 PM, when Brandient’s designers will share their experiences during the “Brandient 101 minutes about design” talk. For more info, you can read the official press release.

The exhibition will be open from 26 march till 7 april. We’re preparing another surprise, so stay tuned.



3rd Best Design/Creative Blog at RoBlogFest

March 15, 2008, 6:30 PM

Last night my blog came out as the 3rd Best Design/Creative Blog (link in romanian) at RoBlogFest (the competition for the best and most popular romanian blogs). Even if I wasn’t interested in participating, I can’t say that I’m not glad. Appreciations are always welcome as long as you don’t let them fool you.

I want to thank Diana ( – another great blog about advertising, design and especially ideas, that came close to taking my place :P ) for subscribing my blog in the competition. All the fame and glory (read traffic :P) should go to her :) And thanks Oana, she almost started a crusade in my name, saying I should’ve won :)) It’s better to be the third or the second, that means you’ll try harder than the first ;) Actually, third is the best, as Jerry Seinfeld says. Thanks go to the jury as well.

All in all, it took this prize to make me think again about why I’m writing this blog and how I want it to be like. I’m still not very sure about the “why” part, but the blog really needs the redesign I’ve been thinking about for quite some time now. Either do something right or don’t do it at all.

The biggest change will be the name, since “ibarbar”, even though an abbreviation of my name, hard to find elsewhere, lacks the ease of pronunciation and memorability a good name should have. So I’ve already bought the .com domain for the new name, I already have the logo, now I have to redesign the blog. Since I’m no webdesigner I’ll have to either be incredible lucky and find a good wordpress theme, sluggishly design one of my own or ask somebody’s help :) Anyway, I’m hoping it’ll be up and running soon enough. In the mean time, should you have any ideas, comments or tips, I’d be glad to hear them, as always.

Thanks for reading.



Disney Exhibition, Montreal 2007

June 13, 2007, 6:39 PM

Nice to see the good old ones. Too bad nowadays Disney people seem to think that kids can take any crap they make. Why did they think Mickey’s ears shouldn’t be 2d in any angle anymore ? Wasn’t that part of it’s iconic value, part of Mickey’s brand ? Maybe they just don’t care about that, maybe it’s all for the sales… sad…
Pinnochio concept art - watercolour

Mickey sketches
(via hellonekko)