Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Those bloody brit designers – part 2

October 21, 2007, 4:19 AM

Another british design studio, The Partners (yes, naming doesn’t seem to be a british trait, even Pentagram got its name because Alan Fletcher was reading some ocult books). Nevertheless, their work




Design Matters says Capsule

, 3:43 AM


I’ve received this week a lot of design-related books from Amazon. Among them was Design Matters: Logos 01, edited by Capsule, a design firm from Minneapolis, US. I wanted to find more about the book’s writers, since the book was quite good, well-written and with a lot of good examples. No wonder, check out some of Capsule‘s work:




Those bloody brit designers – part 1

, 2:37 AM

Lately I’ve been looking at more and more british design firms. I’ve finally come to the conclusion that half of Britain’s population must be designers, and a quarter of them excellent ones :P. Take a look at Alexander Design Associates (well, they do design, not naming).


Thanks Alin.



The Andes Wine

October 4, 2007, 11:10 AM

Very nice idea from Monoblock (don’t know if it’s a proposal or a sold project).
Later update: it is a sold project indeed.

(via Behance)



New visual id for romanian public administration

September 14, 2007, 12:57 AM

Please vote here against this shameful identity and please give the reasons, maybe they’ll understand that design is also a profession, not a hobby.

Grab your torches and pitchforks, romanian public administration has a new identity. Actually, I really hope it is still a proposal (they’re not very specific on the site), or even better, an April’s fool. First, “enjoy” the logo (isn’t it about time we left the so-called revolution behind?):


I won’t start complaining about fonts, symbols, colours, readability and so on. Even if professionals will spot the problems right away, sometimes it’s also a question of taste (even if there are unbreakable rules in design, after all). But seeing this will surely give you a clear idea of how knowledgeable the designer is (if he/she is a designer at all):


Since when is 50% black the same with C62 M53 Y53 K24? But wait, there’s more: why, oh why, do you have to put gradients over the symbol (on this biz card, some other stationery and the wep page layout)?



Here’s what different counties’ logos supposedly should look like (spot the “i”‘s, if you can):


Visit the site (romanian) if you want to see(endure) more.

I am optimistic by nature, even though many friends keep saying that we should just leave this damned – as it many times seems to be – country. This is actually quite a trend among romanian advertisers, wanting to leave the country for good, in search of the graphic-design-el-dorado or something alike. Wonder why they seldom do :P

But, seeing this kind of work so often, especially for big companies and institutions (if only they could just copy from other great designs, like the spanish government did), and, on the other side, hearing about great countries that worship design, like UK, Nederlands, Denmark, Norway and so on… Man, do I feel my feet burning.

(got the word via Kit)



Design principle

August 31, 2007, 3:16 PM

Have you ever thought, not only about the airplane but whatever man builds, that all of man’s industrial efforts, all his computations and calculations, all the nights spent working over draughts and blueprints, invariably culminate in the production of a thing whose sole and guiding principle is the ultimate principle of simplicity?

It is as if there were a natural law which ordained that to achieve this end, to refine the curve of a piece of furniture, or a ship’s keel, or the fuselage of an airplane, until gradually it partakes of the elementary purity of the curve of the human breast or shoulder, there must be experimentation of several generations of craftsmen. In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away, when a body has been stripped down to its nakedness.

by Antoine de Saint Exupéry

Taken from Patagonia website, be sure to check their fascinating brand history, pretty long, but worth it.

(via Sacul cu ganduri)



Japanese design

August 14, 2007, 12:21 AM

Works from Shinmura Design (I’ve been a fan since I saw them in “Japanese Graphics Now!” from Taschen):

Wonderful typo about global warming:

another great poster for Muji, the series is called “Be a happy camper” (we romanians could surely use some every month posters on this subject):

and last, a beautiful identity guideline for Shiseido (cosmetics and other healthcare products):



Great ads take time.

December 30, 2006, 11:41 PM

At last, new site for Lowe Worldwide !

The good news is that the typefaces have changed, which should mean LoweCopper is gone for good! (hope I’m not glad too soon). It was way too old, bad looking, a nightmare on small prints, and so on. Not to mention that every two-dime SRL in Romania uses Copper.

Talking about change, I’ve also found this web 2.0 treatment of the Lowe logo (Lowe Estonia). And surely I have to mention my favourites, Lowe Bull (South Africa). Four words: “Great ads take time”.

True, true…

These guys have bull balls indeed :D