A few days ago while mindlessly strolling through a supermarket aisle (sadly, not even we, designers, are immune to consumerism), an American-fast-food-screaming package drew my attention on the shelves. But, to my horror, it wasn’t for a fast-food product — it was for jelly sweets.

Joking or not, this piece of design certainly deserves a 13th step in Milton Glaser’s 12 Steps on the Road to Hell. What are the chances of a healthy life for an 8-year old that grew up innocently enjoying some diabolically-burger-shaped jellies?

However, the most worrying question is this:

Would I do it?

What if the client is a long trusted one, brings in a lot of good business, but can’t be convinced? What if this is the first project you get as a freelancer in a few weeks/months now (recession is not over yet, as we all know)? What if you simply can’t afford to reject this project?

Scary, isn’t it?