Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Keep it real folks!

April 8, 2007, 6:39 PM

Last Sunday (after mindlessly playing jade Empire for almost 24 hours) I decided to take my broken geekish shell of a human outside for a little sun bathe, to recharge my batteries and rest my eyes. Since I live near City Mall I thought at first to go on a short walk till the Progresul Market to see if I can still get a few apples (sunday, 4 ‘o clock, you’d wish :P). Of course there was nobody there, but since it was all nice and sunny and I’ve been way too stuck in my chair at home, I decided to go on and meet my neighbourhood.

Two words: veeeeeery educative.

Looking at my lifestyle and especially my colleagues’ habits I realised that people working in advertising, the ones responsible for making all of us loosen our purse eventually, tend to loose it by far. I was amazed at many not-so important details at first. For once, I never knew people can build their own balconies on blocks that were never meant to have such things. It was fascinating to see what normal people do, people that have a normal, most of the time boring badly-paid job etc. The smells, the music, the voices, their faces, it was all like a new city for me. It’s fascinating how easily it is to just walk 2 or 3 km away from the central areas in Bucharest and feel as if you’ve arrived in a whole different town, with different customs, people and so on.

It’s so easy to become as if from another planet. Too bad we work most of the time thinking that we know what most people think, when in reality we are just as far from the truth just as anybody else, caught up in our techie slangs, jokes and stories. Who are we working for in the end ? Not for them, that would be a lie. For the customers ? But they are even farther from reality than us, creatives. In the end, what is our purpose? But the ethics of our job is a very delicate subject, one that is better left alone.

Final advice: take a walk, go a little farther from in front of your home shop, look carefully and you’ll see something different. THAT is just a small piece of the real world. Enjoy it’s complexity.

Hope I’ll be able to take a few photos of those fascinating balconies :)



jobless for a week :)

, 6:08 PM

When it’s time to go, you gotta go…

After a year of working for Lowe&Partners Group (first half for the now-disbanded Draft and after that for Lowe) it was about time for a change. It was a lot of fun, learned a lot, met some very good people involved in the advertising business but also learned what works and what doesn’t. Sadly, things are not going to be very pink for Lowe in the next year, I think. Though I could be wrong, it’s good to always keep that in mind ;)

Anyway, I’ve managed to fulfill one of my goals from quite some time ago, being accepted to work for a leading romanian design company :D I hope i’ll be up to the challenge.



new computer :D and no, it's not mac :P

March 6, 2007, 3:30 PM

Two months ago my processor just gave its last “breath”/spin. I suspect it’s because of the intense rebooting sessions (and frequent travels to the balcony for intense cooling :P) it had to endure last summer because it didn’t have enough coolers :( This is why it’s been pretty quiet around here :)

But no more. I am now the proud owner of a Xeon powered computer (2 processors, 2,8 GHz each). It’s more of a graphic station, than your high performance PC. Didn’t go for the Mac like most creatives since I’m still quite a geek in many ways, can’t forget my IT studies in highschool :D Though I can’t say the “dark” side hasn’t tried to lure me hehe (I have an iMac at work).
Hope it “lives” at least half the time of the last one :)

And counting the days till I buy an A5 wide Wacom tablet (one month left, I hope)…



strong will power and imagination :)

December 31, 2006, 10:50 PM

Found “Which superhero are you” quiz. Verry funny, and since I’ve always been a comic fan I surely enjoyed it :) (via Irene)

I am Green Lantern

Green Lantern
The Flash
Iron Man
Wonder Woman
Hot-headed. You have strong
will power and a good imagination.

Click here to take the “Which Superhero are you?” quiz…

Green Lantern wasn’t among my favs when I was little, but I always admired his powers, to be able to do anything you can imagine, as long as you have the willpower. Maybe the most realistic superhero in concept. Surely beats Batman :P



..a very good year..

December 28, 2006, 11:38 PM

Well, it’s almost over, another one down the drain. It was a very good year, like Frankie says..

Hope for a better one, though :)

An fain s'avetzi! :)

And since it’s been such a good year, it was about time I changed the old site, having over-lived its purpose.

Welcome and Happy New Year!