Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Paul Rand: Conversations with Students — Book review

January 2, 2011, 9:52 PM

«Everything is design. Everything!» … «It is important to use your hands, this is what distinguishes you from a cow or a computer operator.»

Starting with bold, very Rand-like quotes, Paul Rand: Conversations with Students, written by Michael Kroeger, is a small book divided in two parts: first, the conversations themselves, from February 1995 (first between Kroeger and Paul, together with his wife Marion, then between Rand and students from the School of Design, Arizona State University) and second, five homages from designers that had the privilege of studying with him closely. The author himself had the privilege of an individual one-week session in Brissago, Switzerland — as did Phillip Burton, Armin Hoffman, Herbert Matter and Wolfgang Weingart (also the book’s Foreword writer).

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