Food for thought“You will learn most things by looking,” he would say, “but reading gives understanding. Reading will make you free.”
Paul Rand, quoted by Jessica Helfand.

Michael Bierut shares 5 secrets from 86 notebooks

October 27, 2009, 12:49 AM

It’s always so inspiring to listen to Michael Bierut. This time he talks about five things, ‘five secrets’ he’s learned while working, and he shares them while explaining five relevant projects:

If you’re lazy or just here for a quick reminder, here are the five:
• Listen first, then design
• Don’t avoid the obvious
• The problem contains the solution
• Indulge your obsessions
• Love is the answer

Use them wisely :)

(via designobserver)

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