Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Medium designers may turn great, bad designers always turn worse

December 1, 2007, 4:29 AM

I try not to throw stones. Nobody’s perfect and that’s a fact.

But Mr. Alexandru Ghildus managed to make me shriek “grab your torches and pitchforks!” once more (after his attempts to become some sort of local lord ruling over all designers – read about the infamous design law). This is his “designed” xmas tree for a charity xmas-tree-selling campaign:


For those that live in Bucharest or at least have been here it might seem familiar. Does this ring any bell?:


It seems Mr. Ghildus will never give us a break from his pyramid-mania. It is truly a shame that such a man is the head of the design school in our capital and truly a great shame that he is the one that wins “fair and square” (and pink pigs went flying in circles around my block) most of the pitches for public monuments and such. Are all architects in Romania so bad that a “designer” must show them how it’s done? Or is it just that they don’t have the “talent” (read money/relationships) to win those pitches?

Nobody is truly evil. But Mr. Ghildush is definitely running for the title of “the Sauron of romanian design” or “one designer to rule them all”.
And by the way, I wish at least romanian journalists learnt the difference between “designer” and “fashion designer”.

Disclaimer (a kind of):
Some may think young designers should just bow down in front of the older ones, but quality, wisdom, skill or greatness don’t come by simply growing older. It takes a whole lot more to become a “master” and earn respect. I strongly believe in learning by doubting and questioning. And if the emperor is naked, we must shout it out loud.

(xmas tree image from Wall Street Journal)