Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Another Designer Burning in Hell

November 11, 2010, 9:28 AM

A few days ago while mindlessly strolling through a supermarket aisle (sadly, not even we, designers, are immune to consumerism), an American-fast-food-screaming package drew my attention on the shelves. But, to my horror, it wasn’t for a fast-food product — it was for jelly sweets.

Joking or not, this piece of design certainly deserves a 13th step in Milton Glaser’s 12 Steps on the Road to Hell. What are the chances of a healthy life for an 8-year old that grew up innocently enjoying some diabolically-burger-shaped jellies?

However, the most worrying question is this:

Would I do it?

What if the client is a long trusted one, brings in a lot of good business, but can’t be convinced? What if this is the first project you get as a freelancer in a few weeks/months now (recession is not over yet, as we all know)? What if you simply can’t afford to reject this project?

Scary, isn’t it?

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