Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Picturing Thoughts

December 31, 2013, 2:05 PM

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‘Born out of a relentless need to explore, Picturing Thoughts is an ongoing personal project which turns thoughts into images, thereby creating space for more interesting thoughts. — The title is inspired by Alan Fletcher’s book, Picturing and Poeting, its own title being borrowed from a remark allegedly made by Kurt Schwitters.’

This description sums up what my Picturing Thoughts project is all about. It can be found on both the project’s website and on the second page of the project’s first booklet, which I printed in the beginning of 2013, collecting the best twenty of the first fifty pieces. At the moment (end of 2013), there are seventy pieces on the website and more than a dozen in the works.

It’s Nice That, the popular online magazine, featured the project in July and were very kind in their description of both the project and my work. I photographed the booklet for their feature, you can see the images below (click on images for larger versions).

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My initial plan was to do and post them on a monthly basis, but reality rarely matches our initial plans. I work on them in my sketchbooks almost daily, after which I finish them in Illustrator in batches of five and post fifteen or twenty pieces every two or three months, sometimes more, depending on my workload and other personal projects.

All pieces are usually designed as posters, but I have no plans of selling them at the moment. What matters most is doing them, the process, learning through it. I plan to print a second booklet sometime in 2014, but I have two other booklet projects that I have to finish first. If you’re wondering, I use the booklets for self-promo purposes, they’re printed digitally on an HP Indigo by the fine folks at PurePrint (they print the Eye magazine, which says it all). You can hardly tell the difference from litho (offset), digital has come a long way.

By the way, eight of the Picturing Thoughts were also included in the ‘After Hours’ exhibition, showing work by some well-known designers, and a few young designers among which I was very lucky to be included. You can read my blog post about it.

If you’d like to see all of them, please go to PicturingThoughts.com — subscribe or follow on Tumblr if you’d like to be notified when new ones are posted. Thank you, hope you’ll find them inspiring.

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