Few days ago, I happened to walk past a beautiful scene: a bright-orange pot, holding a tiny, Little-Prince-like tree, caught up right in the never-ending battle between light & shadow. Obviously, I had to stop for a look and a quick shot:
Half an hour later, still thinking about the photo, I felt like putting more emphasis on the subject, closing the frame in and warming the whole scene even more — while I was quite skeptical about Instagram at the beginning, dismissing it as yet another ‘hipster-app’, I came to love it quite fast after giving it a try: it’s fast, it’s simple and it lets me focus on the subject and on the title — a great exercise for any creative person (true, some use it to share their breakfast menu to the world, but I guess that can’t be helped in the current no-privacy world). So here came the second, more focused treatment, titled ‘It’s mostly about being there at the right time, eyes opened.’
'It's mostly about being there at the right time, eyes opened.'
As my Instagram account publishes instantly to my Twitter account, one of my followers retweeted it. While it’s always nice when people ‘like’ your stuff, seeing the retweet made me look at the photo again. Oddly enough, there was something new, something I didn’t see the first time. Or, better said, I realised that, in spite of the title, my eyes haven’t been open enough.
Graphic Design: Visual Comparisons (1964), by Fletcher Forbes Gill
As a big fan of Pentagram, I have pretty much all the books they’ve ever made, starting with the above beauty, “Graphic Design: Visual Comparisons” (1964), written by Alan Fletcher, Colin Forbes and Bob Gill before the official birth of Pentagram (the Fletcher Forbes Gill studio eventually became Pentagram in 1972). The simple drawing on the cover, depicting the book’s title, would’ve probably went just as well on the cover of Alan Fletcher’s later book, The Art of Looking Sideways (2001). So with these two constantly roaming through the back of my mind, I saw an entirely different scene, where the orange pot was no longer the main subject, but where several other much more interesting ‘characters’ were ‘looking’ around in many different ways. The title this time, ‘… and there’s always more than just one way of looking.’
'... and there's always more than just one way of looking.'
After this, I started playing around some more, trying black & white versions of the photo, other crops and so on. None made me happier than the above one, but it really was a great to be reminded that one can look at things from so many different perspectives. Of course, the scene had quite a lot of things to play around with and focus on, but the same exercise can be done with almost anything, even just one single object. For example, I remember one of the assignments my high school design teacher told me about: you are given a single push pin — you have to come up with a complex pencil drawing composition on a large A1 paper, based only on that tack. Now, there’s a challenge, if you needed one.
And since I mentioned push pins, there’s no better way of concluding it than with this Milton Glaser poster:
Milton Glaser's "Looking is not Seeing" poster.
Further links and credits:
— thanks to Roxana for helping me see things differently;
— you’d probably enjoy my Instagrid photo collection (now over 100);
— you can buy Milton’s poster on his website.