Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Design: The World of Minale Tattersfield — Book Review

April 27, 2011, 1:52 PM

Minale Tattersfield is one of the top British design companies, founded back in 1964 by Marcello Minale and Brian Tattersfield. They are now a global company, with eight offices all around the world.

The Design: The World of Minale Tattersfield book presents their work and their ideas. Their first book, ‘Design a la Minale Tattersfield’, published in 1986, ‘explored its artist-designer origins in the creative ferment of the early 1960s and charted its spectacular tradition of invention up to the mid-80s’ — as Jeremy Myerson, the book’s author says (he is also the founder of the DesignWeek magazine). The new book takes up the story, covering more than 25 years, starting from the 60s and continuing with the transition period in the 90s, with the expansion of the company and the increasing globalisation of the design industry. Read on for more info and pictures.

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