Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

If there’s any magic, it certainly happens at sketch stage – Craig Frazier

February 23, 2014, 4:16 PM

iancul-Craig-Frazier-1

Lately I’ve been less and less interested in ‘design’ and more interested in ‘visually expressed ideas that can be understood by non-designers’. I won’t call it illustration, as I think it’s about much more than that. Sadly, with the rise of computers and internet that led to the commodification of most creative arts, ‘illustration’ has lost a lot of its value (just like ‘design’).

Editorial illustration (of the fine type) is arguably the best example on how wits and graphics can be delightful for almost anyone, not just us self-centred ‘creatives’. Christoph Niemann is the first that comes to mind, and not only because of my obsession for his work lately – but more on this in another post.

Craig Frazier is another of the finest illustrators that have worked for NY Times, Time, Bloomberg Businessweek and many more. Two quotes from him stayed with me especially, from a short film in which he talks about the importance of sketching (video and link below):

“If there’s anything magic … it certainly happens at sketch stage. If it’s not there, it’s not gonna show up later on”

and

“There’s a level of perfection that I’m looking for in the idea, but there’s a level of imperfection that I’m willing to accept, and actually embrace, in the rendering of the drawing itself.”

There’s almost never just one way of doing things, so I wouldn’t say that all creatives should have good drawing skills, but I do believe that working (thinking) away from the computer makes a big difference. Whether you do it by drawing (well or not), writing, or any other way that’s disconnected enough from the medium that you’ll eventually finalise your work in, your work will be much better. I love drawing and I’m constantly trying to improve my skills, but that’s just my choice.

Mr Frazier’s beautiful and witty illustrations always start on paper, shaped out as great sketches. He is kind enough to show many of these, together with the finished illustrations, in his book ‘The Illustrated Voice’. The introduction is written by Ivan Chermayeff, which should say more than enough.

The Illustrated Voice – Craig Frazier

The Illustrated Voice – Craig Frazier

The Illustrated Voice – Craig Frazier

The Illustrated Voice – Craig Frazier

Needless to say, a great book to learn from. More can be seen on Mr Frazier’s website, but watch the film first:

Worker Series #1 Craig Frazier – Illustrator and Storyteller from Jeff Hurn on Vimeo.

RELATED LINKS

98pages, a website showing 98 of Mr Frazier’s beautiful sketches;
— an interview with Craig Frazier (he mentions Christoph Niemann too);
— video via @Issue Journal, The All-Important Sketching Stage.

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Disney Exhibition, Montreal 2007

June 13, 2007, 6:39 PM

Nice to see the good old ones. Too bad nowadays Disney people seem to think that kids can take any crap they make. Why did they think Mickey’s ears shouldn’t be 2d in any angle anymore ? Wasn’t that part of it’s iconic value, part of Mickey’s brand ? Maybe they just don’t care about that, maybe it’s all for the sales… sad…
Pinnochio concept art - watercolour

Mickey sketches
(via hellonekko)

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