Just sit back and enjoy some of the most fameous and well-drawn logos in the history of graphic design:
(via very visual)
After Robert Brunner left Pentagram’s San Francisco office to start his own firm, Ammunition, this time is Kit Hinrichs‘ turn. You can read the press release here, on @Issue (where Kit Hinrichs is the Design Director). Kit’s profile on Pentagram Partners has already been taken down.
While Robert Brunner’s departure seemed to make a little more sense, as his studio seems to be focused more on industrial design than on communication and corporate design, Kit’s departure is not so clear. The press release doesn’t give any hints, and, as always in such cases, nobody involved will—we can only speculate what could possibly make you leave one of the most acclaimed (if not the most) companies in the world—and after 24 years, mind you. Has this been triggered by the recession? Is it a personal dispute? Is Mr. Colin Forbes‘ business model not working so well anymore? Or is it just the right time for a change for Mr. Hinrichs? We’ll never know for sure.
One thing I know, it makes me feel sad to learn about Mr. Kit’s departure—I don’t know why, maybe because Pentagram loses one of its own—but I also feel glad for him. I know very well how good it feels to try something new, especially after such a long time. It feels like being born again. Good luck to Mr. Hinrichs.
(second photo taken from Pentagram: The Compendium)
Awe-inspiring photography, thought-provoking quotes—watch and read some of the great ones that lived on this planet on—what better name than—the Impossible Cool.
My favourite quote:
“If you want to have clean ideas, change them as often as you change your shirts.” — Francis Picabia
Style oozes from their persona. You can easily feel that they almost don’t give a damn, that is what makes them so cool, so admirable. As Gore Vidal says: “Style is knowing who you are, what you want to say and not giving a damn.”
(Thank you Kit)
After The World Of Logotypes book, here’s another great resource, still from the 70’s.“Top Symbols And Trademarks Of The World” was published in 1973, written by Franco Maria Ricci & Corinna Ferrari. There were actually two volumes. The books themselves are very hard to find now, maybe if you’re lucky you’ll find them in some old bookshops (like AceJet was, with a similar book – preface by Paul Rand).
Here are some images to make you drool:
(thanks Alin for finding the TypoGabor website)
In spite of the plethora of logo books nowadays, good ones are but a handful (there’s a paucity – smallness of number, quantity – of good design books, contrary to what Amazon would let you think). Al Cooper’s World of Logotypes is one of these, first published in 1976, then several years later, now unfortunately out of print (still available here and there, if you’re lucky). It seems that it had 2 or 3 volumes.
The logos are all in black and white, most of them have been replaced or redesigned since then, some just “passed away” together with the corresponding companies. Some of them are easily dated, but most are ageless, strong, showing that those years’ designers where thinking more about what a good logotype is. Not to mention that the majority are designed by grid, something less and less used now in the age of online photo and vector editing software. The book proves once more that good logos don’t need no “web 2.0” effects. It seems that with the easiness of Photoshop and Illustrator comes great responsability (glows and shadows weren’t exactly easy to ink on the drawing board), or tempting the path to the web 2.0 flashy design it is, as wise Yoda would say :P
Eric Carl kindfully scanned the book (not sure which volume this is or even if it’s the whole book) and posted it on his Flickr. The guys at Logoblink helpfully made a pdf. You’ve got to download it (about 24 MB).
Here are some images as appetizer: