Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Kit Hinrichs leaves Pentagram

October 3, 2009, 3:30 PM


After Robert Brunner left Pentagram’s San Francisco office to start his own firm, Ammunition, this time is Kit Hinrichs‘ turn. You can read the press release here, on @Issue (where Kit Hinrichs is the Design Director). Kit’s profile on Pentagram Partners has already been taken down.

Pentagram in 1986

Pentagram in 1986

While Robert Brunner’s departure seemed to make a little more sense, as his studio seems to be focused more on industrial design than on communication and corporate design, Kit’s departure is not so clear. The press release doesn’t give any hints, and, as always in such cases, nobody involved will—we can only speculate what could possibly make you leave one of the most acclaimed (if not the most) companies in the world—and after 24 years, mind you. Has this been triggered by the recession? Is it a personal dispute? Is Mr. Colin Forbes‘ business model not working so well anymore? Or is it just the right time for a change for Mr. Hinrichs? We’ll never know for sure.

One thing I know, it makes me feel sad to learn about Mr. Kit’s departure—I don’t know why, maybe because Pentagram loses one of its own—but I also feel glad for him. I know very well how good it feels to try something new, especially after such a long time. It feels like being born again. Good luck to Mr. Hinrichs.

(second photo taken from Pentagram: The Compendium)



Impossible Cool — the great ones

September 13, 2009, 9:12 PM

Awe-inspiring photography, thought-provoking quotes—watch and read some of the great ones that lived on this planet on—what better name than—the Impossible Cool.

My favourite quote:
“If you want to have clean ideas, change them as often as you change your shirts.” — Francis Picabia

impossiblecool-mifune Mifune

impossiblecool-ray Ray Charles

impossiblecool-caine Caine

impossiblecool-clint Clint

impossiblecool-sophia Sophia

Style oozes from their persona. You can easily feel that they almost don’t give a damn, that is what makes them so cool, so admirable. As Gore Vidal says: “Style is knowing who you are, what you want to say and not giving a damn.”

(Thank you Kit)