Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

When’s the last time you felt something, watching a TV ad?

May 31, 2010, 10:38 PM

Funny how things go round — one year ago I saw a beautiful animation, called Father & Daughter, by Michaël Dudok de Wit. Yesterday I stumbled across a few other shorts by the same gifted author, from which I loved The Monk and The Fish. However, the following collection of TV ads really impressed me, managing to fill me with much more than indifference and nervousness, the usuals when it comes to advertising — mind you, I quit working in advertising 3 years ago and I’ve been off the TV for almost 9 years now.

I can’t really tell what makes them special — maybe it’s the beautiful watercolours, maybe it’s the music, maybe the slow pace — or maybe the credible slices of life told in less than 15 seconds. Either way, I’d sure love to see more advertising like this.

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