I have designed the items below while working at Brandient. Photos are presented courtesy of Brandient. The Brandient case study can be viewed here.

Verida is a non-banking financial institution specialized in mortgage credits, supported by its corporate shareholders, reputed financial companies, such as RBS, Citigroup and Rubikon. With a name derived from the latin “veritas” (truth), the visual identity follows the same trustful, transparent and honest approach, with a symbol suggesting flexible, dynamic solutions through shape and vivid colour (cyan) and a friendly, reliable-looking wordmark, set in dark blue.

The logo

Verida’s logo combines a flexible, dynamic symbol with a lowercased wordmark set in a customized version of the Strada typeface.


Business cards are one of the first contacts, so the layout must be as clear as possible, while being a reminder of the company’s visual identity.

Letterhead layout and envelopes.

Powerpoint templates follow the same graphic style.


Personalized items like notebooks, pens, pins and other materials are always important tools in the employees’ bonding with the new brand.

PR Materials

Folders, rollups and spiders provide the necessary identity for PR events.

ID Guidelines

The brand guidelines safeguards the company’s visual identity coherence.

Verida’s typography makes use of the Strada typeface, designed by Albert Pingerra in 2002.

Fascia and lightboxes were designed to provide the best visibility for Verida’s retail spaces.


Retail interiors are friendly, with a smart-casual look.


Verida makes use of cyan Peugeot 107 cars, small and friendly, easy to spot in the city.


Credits & facts

The Brandient design team:
Cristian 'Kit' Paul — Creative director
Iancu Barbarasa — Designer

Logo designed by Iancu Barbarasa.
Retail spaces designed in collaboration with arh. Ioana Corduneanu.

Awards & Mentions
— Featured in the "Logotype" book, by Michael Evamy, available on Amazon;
— Featured in the "Brandient 101" book. More details here and on Brandient's website.

Client info
More on Verida's website (only in Romanian, for now).