Michael Bierut’s 5 secrets from 86 notebooks

It’s always so inspiring to listen to Michael Bierut, partner at the world renowed Pentagram and one of my all time heroes. Here he talks about his notebooks (legendary by now), five projects and ‘five secrets’ he’s learned from them:

  • Listen first, then design
  • Don’t avoid the obvious
  • The problem contains the solution
  • Indulge your obsessions
  • Love is the answer

You can watch the video below, or go to 99u page and read their original post.