Puma Arsenal FC


Mark Bonner and his team at GBH had already been working on the campaign and launch of the new Puma Arsenal FC kits when they asked me if I could help with their governance of the visual language and applications. I designed a visual system that would work across a wide range of formats, stadium signage and electronic banner animations, press and media backdrops and many more, together with a comprehensive set of guidelines.

Project feedback

I worked with Iancu at a critical stage on a huge branding project for Puma & Arsenal FC in 2014, and found him to be a vital member of the team, diligently bringing an eye for detail and well written structure to help govern a global launch campaign for our client. He was a pleasure to deal with: fair, passionate, and extremely focused.”

Mark Bonner (co-owner, Creative Director, GBH)


Project done while working with Mark Bonner’s team at GBH. See the GBH case study for more details.