Logo and packaging design for Baudeman, a private label of Dedeman that covers a wide range of construction materials. The products are reliable and affordable, while the name has a Germanic feel to it. These characteristics inspired the arrow-house-shaped logo and the gridded, flexible packaging solution. The 45° angle of the design makes the products easily distinguishable from their competitors, while the simple use of colour provides high impact on indoor or outdoor exposure.


Project done while working full time at Brandient. Photos and details are presented courtesy of Brandient. Project team: Cristian ‘Kit’ Paul, Creative Director; Iancu Barbarasa, Designer. Logo designed by Iancu Barbarasa.