Newland Instruments

Identity for a company that provides data‐logging systems for jet engines, rockets, weather stations etc

Overview

Newland Instruments is a new company based in California that offers modular data-logging systems for jet engines, rockets, weather stations and many more. Reminding of a compass, the logo is a strong expression of the products’ versatility and purposes, while its arrow-like elements are used in a flexible and dynamic visual language.

Credits

Working directly with Art Graafmans, the company’s founder.