Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO



I’m Iancu, a graphic designer based in London. I believe design can add value to companies or products, either through innovative solutions or, at the very least, by making things a little bit better. I’ve worked with clients from the UK, Europe, Canada and the US. I also write from time to time. If you’d like to talk, please drop me a line.

Typography is one of my biggest passions, being a key element in my design approach. While I am a fan of the International Typographic Style, this website’s design takes a different route — you can read all about it in the case study or just skim the technical bits in the colophon.

I hope you’ll enjoy browsing. Comments or emails are most welcome. Thank you.