Food for thought‘[...] do not think that good design can make a poor product good, whether the product be a machine, a building, a promotional brochure or a business man. But [...] good design can materially help make a good product reach its full potential. In short, [...] good design is good business.’
Thomas J. Watson Jr., IBM CEO

Welcome

 

I’m Iancu Barbărasă, a thoroughly-thinking Brand Identity Designer, based in London.
If you’d like to work with me, please drop me a line.

This website serves both as my portfolio, showcasing some of the most rewarding projects I’ve been part of so far, and as my blog, the place where I exercise my writing, as any serious designer should — and I’m sure Mr. Paul Rand would gladly agree.

As this website shows, typography is one of my biggest passions, being one of the key elements in my design approach. While I’m an avid fan of the International Typographic Style, this website’s design takes a different route — you can read all about it in the case study or just skim the technical bits in the colophon.

I hope you’ll enjoy browsing. Comments or emails are most welcome. Thank you.

Note: This website has been redesigned recently, so problems might appear here and there (usually missing links and pictures on the blog entries). If you find anything out of place, please let me know. Thanks.